My name is Mark Snyder. I started this site because after building software for 20 years I feel I have something to share.

It’s no secret that software powers the world. Almost everything we do is influenced and facilitated by code a team somewhere in the world wrote and shipped. Humanity’s need to deliver faster and consistently makes your ability to influence a software team a valuable set of skills.

Every team is different. Leaders must take a pragmatic approach to motivating and guiding a team. Balancing technology, culture, process, and objectives is a lot to take on. The only way to effectively push forward is incremental change based on well understood problems and team buy in. It requires constant work, but you can utilize a secret weapon – relationships.

I’ll explore all of the different angles – make sure you check in often. If you have questions or comments I always enjoy a good conversation so please reach out.